Advertising & Marketing Strategy

Advertising & Marketing Strategy

The Advertising and Design industry is probably one of the most creatively fascinating programmes to study in. An advertisement needs to deliver its message to its target audience across all mediums – Print, Radio, TV, Outdoor, and the Digital Space. Understanding brands, research, planning, creative strategy will ensure that you are ready to manage the media explosion that we are witnessing in the UAE. Brands like Emirates, Google, Facebook, Coca Cola, Microsoft, Dubizzle have all become household names due to Advertising. Global Advertising and Media agencies such as O&M, Leo Burnett, Lowe, Bates Pan Gulf, Saatchi and Saatchi, Dentsu, OMD, Mediaedge, JWT call the UAE their home.

Career roles include working with Advertising Agencies, Media Houses, Design Agencies, or Large Companies having in-house marketing divisions.

Typical job roles include Graphic Design, Account Planning, Client Servicing, Media Planners, Media Buyers, Brand Managers & Experiential marketeers.

Course Highlights

• Learn about the strategy of advertising & the creative side of design.
• Learn all the different roles (Creative, Servicing, Media, Strategy)
• Industry Case study projects (internal & external)
• 100% Placement assistance
• Special workshops & Field Visits.
• Specific course for working professionals and college students

Course Schedule

Course Duration: 1 year
Course Commences: October 2017
Course Days: Sunday & Thursday
Timing : 6.30pm till 8.30pm
Course Fees: Dhs 21,500

Course Details

• Introduction to Advertising
• Introduction to Marketing
• Market Research
• Consumer Behaviour
• Brand Management
• Account Planning
• Media Buying and Planning
• Digital Advertising

• Radio Media
• TV Media
• Outdoor Media
• Viral & Buzz Media
• Event & PR
• Campaign Planning
• Radio & TV Production
• Graphic Design

• Creativity and Lateral Thinking
• Photoshop, Illustrator, Indesign
• Logo, Color, Typography Poster, Package, Signage
• Corporate Design
• Integrated Marketing Communication
• Entrepreneurship

Countdown to a Successful Career

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Want to make Advertising your Career?