Students Describe EMDI as:
“EMDI is a Family”
“EMDI has changed my life”
“EMDI creates a platform for the exchange of ideas”
“Is where strangers become family”
“Even in bleak times, you will thrive with EMDI”
“EMDI is something great”
About EMDI
EMDI is the best institution to launch your career in Integrated Marketing Communication in the media capital of the world Dubai – like the over 3000+ alumni since 2004.
EMDI delivers professional training as a combination of classroom sessions by Industry faculty and hands-on learning volunteering opportunities. The Integrated Marketing Communication course offers the best opportunity to network with Industry people and builds your network leading to better upskilling opportunities.
Top reasons to join EMDI
U.A.E's first
First IMC professional training centre established in U.A.E.
Opportunities
Career advancement opportunities
Industry Networking
Volunteering opportunities enhancing industry networking opportunities
Strong Focus
On developing necessary skills for a successful career in Media Industry
Practical Knowledge
Real Life knowledge and Case Studies
Recognised Certification
Succeed in your profession with a Internationally recognised EDEXEL certification
Top reasons to
join EMDI
U.A.E's first
First IMC professional training centre established in U.A.E.
Opportunities
Career advancement opportunities
Industry Networking
Volunteering opportunities enhancing industry networking opportunities
Strong Focus
On developing necessary skills for a successful career in Media Industry
Practical Knowledge
Real Life knowledge and Case Studies
Recognised Certification
Succeed in your profession with a Internationally recognised EDEXEL certification
You’re Learning Experience with EMDI
10 months, part time program inclusive of volunteering & internships opportunities
Duration – Thursday and Friday, 6:30pm to 8:30pm
Classroom training includes strong blend of theory and live events exposure that ensures on the job training.
Interactive classroom sessions, case studies, guest lectures, live projects, onsite visits, workshops from an integral part of the program
Guidance and Mentoring from the industry experts form an important part of the learning leading to career opportunities on completion of the program.
The course is divided into 4 Modules:
Brand strategy – 3 Months
Journalism –3 Months
Public Relations –3 Months
New Media – 3 Months
Testimonials
I would like to take this opportunity to thank EMDI because EMDI is definitely the institution to go to, in case you are looking for not just classroom knowledge and education but also practical experiences. I loved absolutely everything about EMDI, the management, faculty, students and I got really good opportunities for internships because of EMDI. Thank you EMDI..!!
– Jainney Thakkar
Despite the pandemic and economic recession as well as the near-total shutdown of events, I have managed to secure 8 paid internships and a job before I completed my course. Thank you EMDI. EMDI is the place to be as you will be taught by experienced Industry professionals, hands-on training for jobs as well as you graduate with job placements and internships. Even in bleak times, you will thrive with EMDI.
– Sheikh Ehsanul Hassan
EMDI for me has been a wonderful experience. I have met strangers who have become a family now. It has taught me how to overcome the challenges faced during working & finding solutions at that very moment. Institute finds unique ways to make the learning fun and interesting that is conducted to help engage student and create a platform to exchange ideas. EMDI in a way has changed my life and help me recognize who I really am.
– Vrudhi Hiranandani
I was 1st year phycology student when I realised that I need a career change. It was very confusing time when I approached my university career counsellors for advice and that’s when they suggested EMDI and that was life changing for me. My love for socialising and being around people, getting to learn new things excited me. Doing phycology, people had always come to me with their sorrows, but in events this was my opportunity to be a part of people’s happiness for the first time and I found passion at EMDI. I think you will too.
– Mahima Magesh
FAQ’s – Frequently Asked
What is Integrated marketing communications (IMC)?
Integrated marketing communication is a multi-disciplinary field that combines traditional and new media practices. It is a holistic marketing approach that unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity
How is IMC useful?
By using IMC theories and strategies, marketing specialists, public relations directors, brand managers, digital media associates, social media marketers, and other media professionals can create, execute, and track multi-channel advertising and communication messages that target and influence specific audiences. IMC’s influence can be seen throughout modern society, in website display advertisements, enterprise blogs, search engine optimization, newspaper editorials, outdoor billboards, magazine advertisements, and more.
What are career opportunities in IMC?
Professionals with a background in integrated marketing communications might pursue employment or freelance opportunities across industries, in areas such as brand strategy, journalism, public relations, communication skills, social media marketing, digital media, television and radio, and other related fields to achieve given objectives.
How is the IMC course at EMDI different?
The program is tailored to meet industry requirements from professionals. The emphasis at the program at EMDI is practical learnings from Industry professionals. Students gain from networking opportunities with professionals from the Industry. Students of the program gain an understanding of the practices and strategies used to create, launch, and measure effective marketing initiatives that engage with today’s consumers (as well as other stakeholders) across different media channels.
The programs cover the major elements of Brand Strategy, journalism, Public Relations and Digital Marketing.
What is the course structure?
The course is very conveniently structured in 4 independent modules:
Brand Strategy,
Journalism,
Public Relations,
Digital Media
With option to enrol for single modules or a combination of modules.
Who should enrol for the IMC course at EMDI?
Anyone with a Bachelors in Mass Media (BMM), Marketing, Management studies (BMS), Communication; working professionals looking to reskilling opportunities can enroll for the program. Professionals from any stream wanting to sharpen their marketing skills and wanting all round understanding of marketing find this course useful.
Book A Course Today!
EMDI is the best institution to launch your career in Integrated Marketing Communication in the event capital of the world Dubai – like the over 3000+ alumni since 2004.



